Content Marketing Ways to Quickly get your Integrated Marketing Collateral Strategy Rolling September 28, 2011 By:Atul Dhakappa no comments When you promote your products/services, you use a judicious mix of different channels. It is important that across all your channels, you are propagating along unified messaging themes. You cannot risk diluting your value by talking about different things at different times. After all a brand can only be built by consistent, repetitive and unified messaging. Here's where it is… Read More
Content Marketing Get your marketing collateral up in less than 2 weeks September 14, 2011 By:Atul Dhakappa no comments Today, we live in an informed economy. Anybody looking for any product/service can do a proper evaluation before he makes a purchase even without getting in touch with any sales person from that company. It is important to get your marketing collateral up and available at your digital properties. A prospect will look through the collateral available at the company… Read More