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7 must-have collateral items for every small business

This, in turn, may depend on how well you prepare collateral items (brochures, newsletters, fact sheets, press releases, and other electronic and printed promotional materials), ranging from company and product fact sheets to biographies of key team members. With diminishing attention spans, these documents should not only be brief and to the point, but should also leverage graphics to communicate…

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What comes first – Sales or Marketing?

I face this question quite often in the Indian market, as most companies fail to understand the role marketing plays in commercialization of its businesses. Most organizations get into a sales overdrive without even bothering to create basic marketing assets like website, collateral, flyers etc. They soon run out of gas and decide to shift attention to building some basic…

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