Marketing Collateral 7 must-have collateral items for every small business May 6, 2016 By:Atul Dhakappa no comments This, in turn, may depend on how well you prepare collateral items (brochures, newsletters, fact sheets, press releases, and other electronic and printed promotional materials), ranging from company and product fact sheets to biographies of key team members. With diminishing attention spans, these documents should not only be brief and to the point, but should also leverage graphics to communicate… Read More
Content Marketing Top secrets to get your white paper to generate demand for you June 29, 2011 By:Atul Dhakappa no comments White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white papers done. These are then promoted using various marketing mechanisms to help achieve demand generation as well as thought leadership objectives. However not everyone is successful. I am summarizing some of the steps that can help you to get your white… Read More