Google Analytics Why is Digital marketing analytics so important? August 22, 2019 By:Atul Dhakappa no comments Generally, every company lands in this position where they don’t understand why everyone is insisting on enabling analytics to their marketing efforts. In each company, marketing teams have to focus daily on a lot of elements at the same time like strategies, marketing channels to use, creation of design and content, promotion and repurposing and mainly the timelines. Not just… Read More
Lead Generation 5. Measure, Analyze, Track and take decisions January 16, 2012 By:Atul Dhakappa no comments We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms available to analyze and track operations. It is important to Analyze performance of your marketing channels, so that you know… Read More