Email Marketing 6 Steps to Planning the Perfect Email Campaign June 29, 2016 By:Atul Dhakappa no comments People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise that 85-90% of people that you are trying to reach are not even opening your email? That is pretty bad,… Read More
Lead Generation Why are leads the most common metric for marketing May 30, 2013 By:Atul Dhakappa no comments I have come across this discussion numerous times and every time I wonder why companies do not give importance to other elements of marketing and why leads, though it is a lagging measure features most in any marketing discussions. When was the last time you bought a car because the dealership sales person called you or because he sent you… Read More