Tag Archives

Increase your ROI from event participation by over 300% !

Exhibitions, Conferences and events provide a great platform to showcase your products and services to newer audiences. They also give an opportunity to get introduced to new people and form new relationships. I am sure you must have formed a process to engage with ALL the visitors you meet at exhibitions and conferences, but are you able to reach out…

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Why do you need to control your sales urge in winning new business?

Buyers make purchase decision because they have a need that needs to be fulfilled and based on conversations with you (the salesperson) and the company (the brand that is the company that is omnipresent across its website, social infrastructure and conversation with some of the existing customer experiences). Maybe this will get a bit clearer with a few examples. Sales…

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How do you create the best marketing plan

Over the last couple of years, I have had several intense discussions with several budding entrepreneurs and CEOs of mid-size companies. They all seem to want the best marketing plan, but they are not sure, when and how to start implementing it. How do you create the best marketing plan? A marketing plan is prepared, based on the revenue objectives…

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Growing your business beyond personal contacts

When you decide to set up a business, the first people that you typically contact are your own personal contacts that you have built over years of working experience. They are the ones who get you the initial contracts and that marks the beginning of your journey. But how do you keep growing your business beyond personal contacts Unfortunately, several…

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Time is ticking for your innovation (Software products)

Start-up companies with great thinkers come up with very good ideas for software products. These are usually based on sound principles, customer feedback, beta programs and so on and have all the ingredients of a successful product. What is missing most of the times is a clear sense of timeline for finalizing product development, testing and the full fledged launch…

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Some Simple Marketing tips for Software Product Companies

Several companies that I work with have great product ideas, but what they miss is great ideas for its commercialization. Here are a few things that you can start up with and you can always take professional help at the right stages. Here are some marketing tips for¬†Software Product Companies. 1. Understand the current GTM (Go to market) strategies that…

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How to measure ROI from a white paper – some simple steps

Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred vehicle. This is so because the white paper aims to be an independent opinion about a specific issue or problem and refrains from doing direct sales/promotion of specific company or its products/services. But how to measure ROI from a white…

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