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5 simple ways to use content marketing in your demand gen programs

Content marketing is about writing quality engaging content to promote your products/ services to key influencers and decision makers. Marketing your services via the content you create gives you the opportunity to help prospects rather than overtly sell to them Step 1 – Generate Content Content can be generated in multiple forms. Based on the objective it is expected to…

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5 things to do to ensure that your marketing content helps your sales process

Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies like usage of white papers, blogs, and webinars being actively used to engage with the target audience and generate more…

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Top secrets to get your white paper to generate demand for you

White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white papers done. These are then promoted using various marketing mechanisms to help achieve demand generation as well as thought leadership objectives. However not everyone is successful. I am summarizing some of the steps that can help you to get your white…

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