Content Marketing 5 simple ways to use content marketing in your demand gen programs September 30, 2011 By:Atul Dhakappa no comments Content marketing is about writing quality engaging content to promote your products/ services to key influencers and decision makers. Marketing your services via the content you create gives you the opportunity to help prospects rather than overtly sell to them Step 1 – Generate Content Content can be generated in multiple forms. Based on the objective it is expected to… Read More
Sales Enablement 5 things to do to ensure that your marketing content helps your sales process August 8, 2011 By:Atul Dhakappa 2 comments Marketing content takes many forms and is used to represent a business or its products/services. In the simplest sense website content communicates about a business, so does a brochure, data sheet, case study. Today there are many advanced content strategies like usage of white papers, blogs, and webinars being actively used to engage with the target audience and generate more… Read More
Content Marketing Top secrets to get your white paper to generate demand for you June 29, 2011 By:Atul Dhakappa no comments White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white papers done. These are then promoted using various marketing mechanisms to help achieve demand generation as well as thought leadership objectives. However not everyone is successful. I am summarizing some of the steps that can help you to get your white… Read More