Tag Archives

Ways you can ensure that marketing is supporting the Sales Process

How to ensure that marketing is supporting the sales process. I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there are too many debates about which one is more important.…

Read More icon
Copyright © 2021 Xenia Consulting. All Rights Reserved.