Lead Generation Improving metrics across your marketing initiatives May 29, 2017 By:Atul Dhakappa no comments Long gone are the days when Marketing was viewed as art and craft. Over the period of time it has evolved completely as a data driven domain powered by conversion rates, click-to-open percentages, SEO, keyword analytics, and submission rates. Marketing initiatives are the prime mover of any business and more often than not, a sound documented strategy is required to… Read More