Content Marketing What customers will demand from new-age Media & PR agencies January 29, 2016 By:Atul Dhakappa no comments Traditionally, businesses go to Media & PR agencies to manage press relations, so that they get the coverage that they seek for their products/brands. Most of these agencies maintain good relationships with local and relevant media and have their own specialties in terms of industries that they are comfortable to cover (based on the media and trade publications that they… Read More
Content Marketing How can writing articles help in your business development initiatives? February 19, 2014 By:Atul Dhakappa no comments Most organizations do not spend enough time, making their presence felt through media, for various reasons. The most common one being, it is too expensive to engage with a PR/media agency. How can writing articles help in your business development initiatives? However engaging with media, which has the right reach to your target market has significant advantages. Thought Leadership Presence in… Read More