positioning Positioning – what it means for your Products & Services January 6, 2016 By:Atul Dhakappa one comment As the famous authors, Al Ries & Jack Trout say, Positioning is a battle to gain mindshare in the customer’s mind. How do you develop a positioning strategy? something, that you would be liked to be known as or known for’ by your customers. Positioning could relate to individual products or services that are being offered or could be elevated… Read More