Lead Generation Time is ticking for your innovation (Software products) April 18, 2011 By:Atul Dhakappa 4 comments Start-up companies with great thinkers come up with very good ideas for software products. These are usually based on sound principles, customer feedback, beta programs and so on and have all the ingredients of a successful product. What is missing most of the times is a clear sense of timeline for finalizing product development, testing and the full fledged launch… Read More
Content Marketing Some Simple Marketing tips for Software Product Companies April 12, 2011 By:Atul Dhakappa 4 comments Several companies that I work with have great product ideas, but what they miss is great ideas for its commercialization. Here are a few things that you can start up with and you can always take professional help at the right stages. Here are some marketing tips for Software Product Companies. 1. Understand the current GTM (Go to market) strategies that… Read More