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4 ways to quickly improve sales productivity

As we step into a new FY, most organizations would have made decisions related to their business goals and would have identified the key sales people that are going to help achieve this goal. While you may arguably have some of the best sales people in the business (that is what everyone likes to believe), it is important equip them…

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Why do you need to control your sales urge in winning new business?

Buyers make purchase decision because they have a need that needs to be fulfilled and based on conversations with you (the salesperson) and the company (the brand that is the company that is omnipresent across its website, social infrastructure and conversation with some of the existing customer experiences). Maybe this will get a bit clearer with a few examples. Sales…

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