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Why do you need to control your sales urge in winning new business?

Buyers make purchase decision because they have a need that needs to be fulfilled and based on conversations with you (the salesperson) and the company (the brand that is the company that is omnipresent across its website, social infrastructure and conversation with some of the existing customer experiences). Maybe this will get a bit clearer with a few examples. Sales…

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Why you cannot sell without a sales process

Several organizations go on a sales overdrive, almost immediately. Many don’t even have their offerings in place, yet feel that this will evolve over time. They invest in an expensive sales force that keeps promising them great business, yet almost always fails to deliver. What seems to be the problem and how do you fix it. Sales guys are born…

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