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Ways you can ensure that marketing is supporting the Sales Process

How to ensure that marketing is supporting the sales process. I hear Marketing and sales often used interchangeably, but it is important to know the difference between the two and their individual goals. While both functions are absolutely needed to achieve sales and to realize revenues for the organization, there are too many debates about which one is more important.…

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The end of solution sales – What’s next?

I was reading a very insightful article from HBR titled the end of solution sales. Here are some excerpts that I found very interesting and relevant to the B2B sales/marketing challenge. Strategy #1: Avoid the Trap of “Established Demand” Star performers treat requests for sales presentations very differently than average performers do. Whereas the latter perceive an invitation to present…

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