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Content Marketing Strategy to drive Thought Leadership and expand segments

Do you know how to use Content Marketing Strategy to drive Thought Leadership and expand segments. Well, if you really think about it most businesses want to achieve this from their marketing efforts. Whether it is expanding into new markets or segments or create a unique recall for your product/services or company, they want to achieve it all. Content Marketing…

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5 simple ways to use content marketing in your demand gen programs

Content marketing is about writing quality engaging content to promote your products/ services to key influencers and decision makers. Marketing your services via the content you create gives you the opportunity to help prospects rather than overtly sell to them Step 1 – Generate Content Content can be generated in multiple forms. Based on the objective it is expected to…

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Top secrets to get your white paper to generate demand for you

White papers are increasingly being accepted as an effective marketing tool. A lot of companies invest in getting good white papers done. These are then promoted using various marketing mechanisms to help achieve demand generation as well as thought leadership objectives. However not everyone is successful. I am summarizing some of the steps that can help you to get your white…

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