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6 steps to an effective social media strategy

Social media is here to stay. A lot of B2B marketers have pushed away the thought saying that social media is for B2C and it is more for personal networking. Let’s face it, having a strong social media presence today is a must. It helps you reach and influence your target customers in a subtle yet consistent manner. It also…

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How to increase your Twitter following with 6 simple steps?

Twitter is one of the powerful ways to reach your target audience.  A question that people ask commonly is How to increase your Twitter following.  To ethically build an audience and a presence, your Twitter strategy should focus on three broad categories: Content, Engagement, and Rewards. Write a complete twitter profile  There are different parts to a twitter profile like…

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