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Why is Digital marketing analytics so important?

Generally, every company lands in this position where they don’t understand why everyone is insisting on enabling analytics to their marketing efforts. In each company, marketing teams have to focus daily on a lot of elements at the same time like strategies, marketing channels to use, creation of design and content, promotion and repurposing and mainly the timelines. Not just…

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5. Measure, Analyze, Track and take decisions

We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms available to analyze and track operations. It is important to Analyze performance of your marketing channels, so that you know…

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