Content Marketing What comes first – Sales or Marketing? July 31, 2012 By:Atul Dhakappa no comments I face this question quite often in the Indian market, as most companies fail to understand the role marketing plays in commercialization of its businesses. Most organizations get into a sales overdrive without even bothering to create basic marketing assets like website, collateral, flyers etc. They soon run out of gas and decide to shift attention to building some basic… Read More