Aniket September 17, 2010 Hi Atul, Nice article, but u r focussed more on the back end and not even mentioning the use of 'appropriate imagesdiagrams', that is so important specially if you are targetting the 'tech' janta. Apart from that I think the communication that gets flowing between u and the client is more important and the collaterals only give you an 'excuse' to talk further and move on. The credibility and performance on the provider's side is the most important. Also I think it is important to test whether the communication is 'implantinginducing' the right action on the receiver's end before finalizing on the content. There are broadly two such categories…FYI and FYA…You should be able to test which way the receiver would go after you publish the content-Aniket Reply