Before internet took over the market, the term marketing and advertising had a whole different meaning. Marketing your products and services only meant reaching out to customers through newspaper ads, billboards, or television.
While sipping their morning tea, people would discuss few products and some would even contact the seller. The final selling was a bit different from what we see today and it took a lot more time. However, as time passes and conversation drags, the chances of sale decrease.
With the advancement of digital marketing, user behavior has evolved. Now, when they need something, users can search for the product or service online and buy it immediately. The turnaround time is much less and sales conversions are high.
In fact, customers get the exact product, and they can check reviews from previous users in a few taps.
Certainly, consumer behavior has evolved but so has selling power. It is not only simpler for businesses to sell their products but also they can enhance the experience with instant support.
Let’s see how digital marketing has changed user behavior and how companies can adapt to this change.
How Digital marketing is Changing Consumer Behaviour
With an array of products and services available at your fingertips, the customized experience is stealing the show. Consumers are looking forward to businesses that deliver high, customized user experience. It simply shows how much the brand cares about users. Further, since things have become easier through the internet, expectations for immediate services and support have increased.
In a world where you can receive products from any corner of the country in just a day, what else do you expect? It is important for businesses to focus on experience customers want.
Why Businesses Should Adapt?
Did you know that 3.03 billion world’s population is on social media?
With 64% shoppers making buying decisions based on social media videos, digital marketing is creating a new era for marketers.
40% mobile users prefer looking for a local business online, and if in case, you launch an offer for mobile only users, it will receive 10 times more response.
All these stats display how customer behavior has evolved, which has changed the business model too. Users have started looking for more personalized services and immediate delivery. Businesses are vowing to enhance their digital strategy and improving their budget allocation.
Which Businesses Should Adapt To This Change
We believe that every business has already come under the radar of digital marketing. Where, on the one hand, you can buy even live plants online, on the other, you can check reviews for even doctors with your mobile phone.
When it comes to how small businesses can compete from large brands with a huge digital budget, then we would just say it is not that hard. You only need the right strategy to leave your footprints in the online world.
For instance, SEO contributes a lot to digital success. In fact, 93% website traffic originates from search engines. And for SEO, you don’t need big bucks, you can start your strategy with a few useful tricks.
Similarly, having a Facebook page and placing right ads on it can help you a lot. People can review your services and you can respond to queries in a swift manner.
Evolving User Behavior
Modern users are not loyal to a single brand. They can change their services for enhanced and personalized experience. If you are too late to change, your customers may switch to a brand that gives them better opportunities. The greatest example of this is Patanjali. Now, big brands such as Palmolive and Colgate face a huge challenge as Patanjali is constantly pacing forward with varied experience and natural products. Hence, you not only have to enter digital marketing space but also deliver pre, post, and purchase-time assistance. It is a continuous quest of increasing user-experience.
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing