The market is full of billions of users who would want your services and products. But, how can you be sure that the people you are targeting are actually your potential customers? How can you achieve this without spending huge amounts of resources, money, and time? And how can you possibly ensure that the people visiting your website are interested in your products or services? With this post, we intend to talk about some of the top lead generation techniques that will help you narrow down on your potential customers.
To answer all these questions about lead generation, we have formulated a list of lead generation strategies that can help you find new customers.
Paytm, an e-wallet app, still offers cashbacks to first time users. Google Pay app, on the other hand, give users INR 50 for each referral. Give your users a deal they can’t deny. Some organizations even go as far as incurring losses on the first sale. The first sale is not meant to acquire big profits. It is just to make the sale. You need to start big – even if it means not getting any profits initially. Once you have gained a customer base, you can reduce the discounts or close the deal offer.
However, there’s a catch here – if deals have the power to attract genuine customers, it can also attract one-time users. So, your offers should be enticing but still formed in a way to keep one-time users away. For instance, some companies give a discount on the second purchase as a part of their lead generation strategies.
You can offer personalized experienced in almost everything. If not through your services, then via communications. If you provide make-up products of various brands, then you can offer free delivery to your users for an enhanced experience. A cybersecurity business can provide a free demo to users for analyzing what customized needs they have.
Why this is important?
Today, customers are willing to pay for quality services. If you provide a personalized experience, then customers feel they are valued, which enables them to return.
When users avail your services, it is obvious that they need information on how you will help them. Educating customers can assist them in making an informed decision. This can be accomplished in various ways:
Influencers are people on digital platforms who review services and products of companies. These people have specified fields such as food influencer, fashion blogger, etc.
The reason for using influencer marketing is to spread the word-of-mouth and increase your brand’s reliability. These influencers are people who live and function amongst your audience and many people look up to them to purchase products and services.
However, even after being such an essential medium for marketing, influencer marketing is not utilized by many companies. Some brands have gained popularity through influencer marketing only. They send their products to influencers for review, and from there, more audience comes in.
Socializing is often ignored in the lead generation strategies and marketing world. The lead generation team rather focuses on target audience than making contacts with people. However, if you think and work like a specialist, then you’d have contacts in every possible field. These people can refer you when there is a need for similar services as yours. Making contacts is never a bad option because you can instantly market your products and reach out to your prospects in a more trusted manner.
Word-of-mouth marketing is still the most effective form of lead generation strategies. Even if you combine the effects of advertising, direct sales, public relations, cold emailing, and digital media, this marketing will surpass everything. Personal recommendations are obviously more impactful than a Facebook ad. What would you choose a brand that your friend recommended or a brand you read about on the internet?
There are various ways of executing this such as referral programs, employee incentive program, and socializing (Refer above point).
According to experts, the consumer experience is one thing that will overrule every other factor such as price, when i t comes to successful Lead generation techniques. Users are looking for customer experience rather than low pricing. A user would be ready to pay a little extra for services that are impeccable and deliver utmost customer satisfaction. Hence, through all the above strategies, it is important to focus most on how to enhance consumer experience. If you get it right, everything will get on track.
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Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you. We do this by generating meaningful and relevant content and then driving it effectively to influence your prospects, using a mix of social and digital channels.