It is very common to get lost, when you get into a situation of plenty. I personally used to face this quite often, when I used to look for specific content for my clients or when I was trying to learn something. It is easy to get lost amidst a lot of content at the site. With this Top Articles, we are trying to list you some articles, which several people have found useful have had a lot of views and we have generally received appreciation, all around. If you have visited the site and feel that some other articles need to be part of this page as well, feel free to reach us and tell us. We certainly feel that you will like the compilation
It is very common to hear that content is king. But as I mentioned in one of my earlier blogs Now that you have developed Content, what next – all you need to know, once you have developed content, it is very important that you get it in front of your target audience so as to start influencing their buying decisions.
Email marketing has been around for quite some time and it is one of the most inexpensive means of getting in front of your target audience discreetly. Email marketing must drive engagement, conversions, and most importantly, revenue. Read more
Marketing has certainly changed over the last 3-5 years. Content marketing is the buzzword now and ‘Content’ is truly the king. I interact with lots of companies who tell me about the processes they have put in place to develop some great content. This could be in the form of press releases, articles, blogs, white papers, podcasts, or webinars, just to name a few types. My question to them usually is ‘How are you making sure that this content is helping you drive your business acquisition process’ Read more
Digital marketing is a trending topic right now and so it is quite obvious that across all physical and digital conversations, the topic comes up quite often. If you are talking to business owners or CEO’s, they are gung-ho and are keen to use digital marketing to drive their business growth, but most of them are not sure what steps they need to take. They just end up engaging with some amateurs/firms in digital marketing, who burn their dollars and end up giving a very bad feeling. With this post, I intend to talk about the constituents of digital marketing, how you need to plan the mix for your business and what you need to put in place in terms of metrics, so that you know whether you are making progress in the right direction and at what velocity. Read more
As you network with people, it is common for you to hear about how LinkedIn is fast replacing the business cards holders that people used to maintain. LinkedIn is used extensively by businesses to effectively reach their target audiences and start creating a positive impression about their products and services. It is used both as a thought leadership medium as well as a channel to reach people directly, soliciting for business. How exactly do you put together a strategy for your business for LinkedIn? That may be one thing, that’s been on your mind for long, but have not been able to answer. Here are some tips, based on some of the engagements that we are currently doing, managing LinkedIn profiles for our clients and really propelling awareness metrics for their products/services. Read more