Across various business domains, digital marketing is now gaining popularity. Be it checking about a particular builder or ensuring if they are buying the right property. Users would check the review of any service or product before buying it on the internet. This makes it necessary to spend time and energy on real estate digital marketing strategies in India.
In this article, we have explained how you can use real estate digital marketing strategies in India. But, before that, here are some reasons for adopting digital marketing:
- Create a widespread brand awareness
- Grab new opportunities and leads
- Build a fruitful relationship with existing customers
Real Estate Digital Marketing Strategies in India
1. Content Marketing
You know how we always say that the customer is never wrong. Just like that, content marketing is never a wrong option. If you market the right content that your users want to see, there are very little chances, that the content will not gain popularity. A planned strategy, keeping in mind target audience, will never let you down.
2. Search Engine Optimization
SEO is always important, as it will help you show up in search results. While keywords are essential in SEO marketing, it is not just about the keywords. There are other factors too such as word count, language, and relevance of the content. So, forming a strategy accordingly is necessary.
Most of the users today use their mobile phones to visit any website and look for things. If your website is not mobile-friendly, you are losing many of your customers instantly. Your users won’t make the effort of checking your website from the computer because, at the same time, they can search for similar services. This makes it crucial to optimize your website for your mobile users.
4.Social Media Marketing
Social media marketing may sound unusual for real estate business but it is as useful as other techniques such as newspaper ads. The only difference is you can inform your consumers and give them information about your properties, instead of directly selling. You can encourage users to look out for more and contact you.
Some Additional Marketing Tips for Your Real Estate Business
1. Word-Of-Mouth Marketing
Most marketers are familiar with word-of-mouth and referral marketing. However, this seems pretty rare for real-estate business. Right?
It certainly is. But, another fact is that word-of-mouth marketing works for every business. So, if you give your users some freebies or offers on referral marketing, it may show results.
2. Rapid Response Mechanism
With internet entering the picture and making everything more accessible than ever, slow responses are a total turn off. Your users are more likely to get upset or irritated while waiting for you to respond. Keep an eye on user queries all the time. Obviously, not in the nighttime. But, respond as soon as possible – probably within 4 to 6 hours.
3. Educate Your Users
Real estate is a widespread topic, but many people are still confused about the laws and policies. Many of your users may not even know about RERA, which protects home-buyer. Educating your audience about such things will increase your users’ trust in your brand.
4. Release a Newsletter
This is more or less related to the above pointer. While educating users is one thing, you can send a newsletter to people, who sign-up for it.
What will this newsletter contain?
General information about new law amendments and news, highlights related to real estate.
Further, this newsletter doesn’t have to be a weekly trend, but, you can start with a monthly or bi-monthly newsletter.
Plan for Your Future
Regardless of the business that you are running, it is necessary to plan ahead. You have to plan for proper real estate digital marketing strategies in India. You should know your next month’s strategy in advance – the risks, contingencies that may arise, and the target. Along with this, it is also essential to have a budget and set aside a specific amount for digital strategy. Many businesses fail to fill this vacuum, which later leads to inconsistencies. Hence, have a well-documented strategy, a budget reviewed by professionals, and set your target.
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing