What are 5 most important white paper ‘must-haves’

As I mentioned in my earlier post, white papers are increasingly being accepted as an effective marketing tool in the B2B world.  So what are most important white paper ‘must-haves’ and what should it help you achieve as a marketer.

Here are some of my thoughts. Ideally, a white paper should:

  1. State a problem or issue,
  2. Discuss its relevance in the current ecosystem,
  3. Present different points of view on solving the problem and
  4. Propose a point of view/ solution.
  5. Your product or solution could be promoted subtly, but the paper must make an honest assessment of available alternatives.

A white paper should certainly not land up as another piece of sales collateral/brochure that goes hammer and tongs promoting your product/solution.

Once you have a high quality white paper and you can take it to your target audience, it is frequently a powerful source of inquiries. If not anything else, a good white paper helps portray you and your company as a thought leader on the topic and it definitely works in your favour.

These are just some of my views on most important white paper ‘must-haves’ Comments/Feedback welcome Top secrets to get your white paper to generate demand for you

Comments

  1. world top news

    Please, can you PM me and tell me few more thinks about this, I am really fan of your blog…gets solved properly asap.

    Reply

Post a Comment

Copyright © 2020 Xenia Consulting. All Rights Reserved.