I have got into this debate several times over. The main issue is the qualitative and subjective nature of the question “What is good marketing content” . I feel that the answer is pretty easy and is not subjective at all, provided you get the objectives right.
Marketing content is increasingly being used to acquire new customers. This is through pull based inbound marketing campaigns and to support push based outbound demand generation campaigns. Some of the common mechanisms in which content is used are:
Across all of these channels, if it is possible to identify and assign objectives upfront, before the launch of the campaign, then it would become far easier to evaluate the efficacy of that campaign.
Some common objectives would be:
If the objectives are measurable, then we can get rid of the ambiguities
Any other thoughts on what the targets should be
Good One Sir!!
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Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you. We do this by generating meaningful and relevant content and then driving it effectively to influence your prospects, using a mix of social and digital channels.