SEO stands for Search Engine Optimization is a very important aspect in today’s digital era. SEO aims to optimize a webpage to rank organically higher in the results of search engines like Google, Bing or others.
If you have a new business, you may definitely have had many suggestions to try out SEO and design a proper digital strategy. You may even have designed a website et al, yet when you realise the website isn’t “optimized” enough, you may still feel hesitant to get into the whole ‘SEO thing’. You may actually realise that you need to do it either on your own or hire an agency, but you are still reluctant. If that’s your case, you are not alone. This is because there are several others like you who are afraid of SEO.
Here are some facets of SEO that make newcomers a little anxious about undertaking it.
SEO doesn’t guarantee overnight success
Yes, SEO is a very powerful digital strategy, but it is no magic formula. Those who have just started SEO may feel that they have put in a lot of time and money into it, but see no results. This turns off many business owners and they become reluctant to stick it out for the long haul. But the fact is that you will have to give it some time before you start seeing returns on your investment. It will not guarantee you any overnight success. The key is to be patient and not be disappointed if things don’t work out.
SEO may involve some technicalities
Many business owners feel that SEO is a very technical aspect and they are not equipped enough to handle the complicated process. This is the reason why they do not attempt to learn it or even give it try. But the truth is that you just need a few hours to learn the basics of SEO and you do not need to be a computer genius for that. Most importantly, you can hire an external agency that can help you with SEO. You can ask as many questions as you want till your doubts are cleared. A good agency will provide you full support and hold your hand through the process.
SEO may be a bit time consuming
The whole SEO process may take up a little time because designing an online marketing strategy and then implementing it in your business is not exactly very easy. But the problem is that people want to do everything at the same time and then they feel frustrated when they don’t see instant results. You have to be patient and take one step at a time. For starters, you can hire a digital marketing agency instead of doing everything by yourself. While the agency will handle your SEO, you can concentrate on managing your new business.
SEO also involves penalties
If you are on your own in this, there is a chance that you may be intimidated by Google’s SEO penalties. Yes, there are many potential penalties. It is also possible that you may read about a foolproof method to achieve rankings and sometime later, may find out that this is one of the things Google just doesn’t like. This is another reason why it’s good to work with an agency who knows how to provide effective digital strategies and helping avoid all the unnecessary penalties.
SEO is bringing in traffic, but no sales
An important aspect of SEO is keywords. If you’re doing this on your own, you may feel overwhelmed by the vast number of relevant keywords and the possibilities. But, if don’t have the right keywords, you may not find many customers. So, it is good to analyze your site and find the right keywords. If you do this well, you can target the audience that is ready to convert from normal traffic to paying customers for your website.
SEO is a complex process
Yes, SEO is a complex process and it is complex enough to scare away a newcomer. It is estimated that Google considers more than 200 factors when ranking websites, but the number could actually even be higher. Of course, you can utilise the few basic strategies, but you will be able to leverage its whole power when you go into details. This is again where you can take help from an external agency and make the most of your investment.
SEO is a comprehensive process that requires enough investment of time, money and effort. If you have a new business, it is natural to feel anxious about it being complicated and technical. But once you get a hang of the process, you will become more comfortable and confident to implement your own strategy. You can always take help from an external agency who can provide you with the requisite expertise.
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing