Does the users’ visiting your website buy your product?
Only about 4% of site visitors convert before leaving. They leave your website due to many reasons such as phone calls, product not in stock, Facebook notifications, restroom breaks or emails.
This is frustrating, isn’t it? How do you counter these problems?
Remarketing helps you to bring those people back and convert them into paying customers or engaged users.
What is remarketing?
Remarketing is a method of reconnecting with your existing customers, bringing them back to your website with banner ads and converting them into a sale!
How does remarketing work?
Remarketing works on a simple concept in which when visitors visit your website, a cookie is left on the user’s browser. When they leave your site without converting then they will trigger your targeted ads through the Google display network.
You can customize the targeted ads based on each viewer’s online behavior and needs and tag the visitors like site visitors. This helps you to deliver an advertisement to the tagged “site visitors” who have already indicated interest in your product or service.
Visitors can be segmented based on the pages they visited to show them highly-relevant ads and increase repeat visits to your site.
Here are the top 5 reasons as to why remarketing ads are important in today’s business
Increase conversions on your website
Remarketing is a powerful tool that helps in regaining visitors by showing them ads of your products in other places such as news website, blogs, and an article. It’s a gentle reminder for them of the time they spent on your website.
Remarketing keeps following your customers wherever they go around the internet. It’s very important to follow up as it increases the frequency of seeing the ad. The more they see your ad the more they revisit your website and make their mindset ready to purchase your product.
Returning visitors will likely to browse more pages and buy the product because they have already visited your websites and familiar with your products and services. Thus remarketing can lead to higher conversion rates in the long run.
- Increase your brand awareness
Driving traffic to your website is the primary purpose but not the end of marketing. Building a brand through small text ads and organic search listings is very hard but display remarketing serve the same purpose in a fantastic way.
When visitors see your remarketing ads in relevant places such as Facebook or Google searches, they will likely remember your brand over time and it will be on their top list of choices. Even if they don’t spend money to buy your product they recall your company name.
This way remarketing helps you to establish brand awareness in the early stage of the purchase process and become the authority on your product. This sets the image in the customer’s mind which in turn drives them back when they are ready to purchase.
Lower the costs and increases your marketing ROI
You spend a lot of time, effort and money into a marketing campaign but not getting your money’s worth from your visitors.
Remarketing turns this problem into an opportunity for you. Remarketing directly targets those people who have already clicked away from a website before converting and provide a second chance to convert them into a sale by driving them back to your website.
Thus targeting the marketing campaign for a defined audience who carry the highest probability of conversion save on ad costs and close more sales online. This makes your marketing a goldmine giving a much better ROI and a higher conversion rate.
Engaged with your target audience
It’s the known fact that from the first time visitors very less percentage of people gets converted into your customers. But that is the easiest lead which can be targeted for conversion. Remarketing does the same and it does not allow letting your valuable customers go!
Remarketing follows a user from site to site to re-engage with your customers and drive them back to your site.
Helps in understanding your customer behavior
When you link your remarketing campaign and website with Google analytics, it helps you to understand your customer’s behavior like
- In which landing pages customer visits and for how long
- Where they got stuck in the form
- At what points they drop out
Customize and create remarketing ads keeping your customers interest in view so it will lead to a higher conversion rate.
96% of first time visitors leave your site without converting.
Remarketing does not let your valuable customers go! They follow up your customers wherever they go on the internet to bring them back to your site and convert them into your customers.
Remarketing increases the conversion rate, helps to establish your brand, increases the marketing ROI and the most important thing is engaging with your customers.
Every business should use remarketing today. If you are still not using then losing out on a lot of potential leads and some relevant traffic to your website.
So start remarketing and improve your bottom line
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing