Sales and Marketing are both two aspects of an organisation chain that are aimed at increasing revenue. They are so closely related that sometimes in smaller organisations the same people may perform the two tasks. However, in reality, there is a meaningful difference between sales and marketing. The debate over the difference between the two …
B2B marketing has entered a whole new era with the onset of the digital revolution. ‘Digital’ has massively influenced every segment in our lives right from the way we work, learn, earn, shop and the B2B sector is no exception. However, off late, B2B marketers are finding it a bit hard to generate leads on …
The Essential LinkedIn B2B Marketing Guide for 2019 Read More »
A very important step in any marketing campaign is keyword research. It gives a peek into what your audience thinks is important. When you do keyword research, you get an insight into what strategies are working for your competition so that you can adopt them, work on them and then gain an edge. The difference …
Our competitors are not always our enemies. More importantly, rival relationships need not always be negative. You have to know how to leverage your competitors in the best possible manner for your own advantage. How could your competitors encourage growth for your company? This is where the idea of competitor research fits in. Competitors come …
5 Ways in Which Competitor Research Helps You in Your Messaging Read More »
With the evolution of internet, the digital marketing domain is acquiring more and more importance. Over 80% of people use the internet to find products and services before they make an actual purchase. This just goes on to reiterate how significant your company’s online presence is. According to a 2017 Fronetics survey, 62% of B2B …
7 Effective Digital Marketing Strategies for IT/Software Companies Read More »
Digital Marketing is an incredible tool that companies have today that allows them to speak millions at the same time. A few decades ago, this was an unheard of thing because marketing efforts, especially for small businesses, were limited to newspaper, radio or television spots and that too only if you could afford them. Now, …
Top 20 Tips To Increase Your Conversion Rate In Digital Marketing Read More »
You open a web-page, probably are redirected to it through some advertisement on Facebook, LinkedIn, Instagram or some website where you were scrolling through an article. But, the moment you look at the website, your impression is set, right from the design to the color schema, it all acts as factors that create engagement. But …
2 Actionable Ideas to Increase Website User Engagement Read More »
Does a good website make a difference in sales or is it the product that does the talking? Well, it’s a combination of both that works in most cases. Take Apple for instance, the brand is so big that it hardly needs introduction, but that doesn’t mean that it can go easy on the website …
How to Build a High Performance Lead Generation Website? Read More »
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you.