Competition Analysis


Evaluate competition strategies in order to finalize
our core strategy and messaging

A thorough high-level competitive analysis is critical for online success. The goal of a competitor analysis is to understand your competitors' strengths and weaknesses in comparison to your own, as well as to identify a market gap.

Competitor Website's Health Check

What we will be doing?

  • Competition analysis in terms of Backlinks
  • Referring domains analysis
  • Keywords analysis

What we will come to know?

  • No of backlinks
  • Quality of backlinks
  • Referring domains
  • Score of referring domain
  • Keywords driving traffic
  • Branded & non-branded keywords

How are we going to use this data?
Competition analysis will allow us to make recommendations on how to obtain backlinks from referring domains with high authority scores, as well as what keywords to target.

Competitor Social & Content Check

What we will be doing?

  • Analyse content, assets, resource ideas
  • Analyse social channels

What we will come to know?

  • Types of content assets
  • Trust, credibility – Testimonials, case studies, PR’s, etc.
  • Must have resources – Blogs, ebooks, whitepapers, etc.
  • Channels competitors are using
  • Their visibility / popularity across different channels
  • Frequency of postings

How are we going to use this data?

Competition analysis will allow us to make recommendations on which channels we should establish a presence on and what types of content assets we should create.

Want to know more about what your competitors are doing?

Skills Used to Deliver Marketing Expertise

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Marketing Expert

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Campaign Manager

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Web Developer

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SEO Specialist

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Content Planner

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Content Writer

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Social Media Expert

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Paid Ads Expert

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Research

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Graphic Designer

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Video Producer

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Project Manager

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