Competition Analysis


Evaluate competition strategies in order to finalize
our core strategy and messaging

A thorough high-level competitive analysis is critical for online success. The goal of a competitor analysis is to understand your competitors' strengths and weaknesses in comparison to your own, as well as to identify a market gap.

Competitor Website's Health Check

What we will be doing?

  • Backlink analysis
  • Referring domains analysis
  • Keywords analysis

What we will come to know?

  • No of backlinks
  • Quality of backlinks
  • Referring domains
  • Score of referring domain
  • Keywords driving traffic
  • Branded & non-branded keywords

How are we going to use this data?
We will make recommendations on how to obtain backlinks from referring domains with high authority scores, as well as what keywords to target.

Competitor Social & Content Check

What we will be doing?

  • Analyse content, assets, resource ideas
  • Analyse social channels

What we will come to know?

  • Types of content assets
  • Trust, credibility – Testimonials, case studies, PR’s, etc.
  • Must have resources – Blogs, ebooks, whitepapers, etc.
  • Channels competitors are using
  • Their visibility / popularity across different channels
  • Frequency of postings

How are we going to use this data?

We will make recommendations on which channels we should establish a presence on and what types of content assets we should create.

Want to know more about what your competitors are doing?

Skills Used to Deliver Marketing Expertise

icon

Marketing Expert

Some text should be here... adds

icon

Campaign Manager

Some text should be here... adds

icon

Web Developer

Some text should be here... adds

icon

SEO Specialist

Some text should be here... adds

icon

Content Planner

Some text should be here... adds

icon

Content Writer

Some text should be here... adds

icon

Social Media Expert

Some text should be here... adds

icon

Paid Ads Expert

Some text should be here... adds

icon

Research

Some text should be here... adds

icon

Graphic Designer

Some text should be here... adds

icon

Video Producer

Some text should be here... adds

icon

Project Manager

Some text should be here... adds

Uncover hidden opportunities, know best marketing practices

Is Your Website Driving Inbound Leads?

Copyright © 2022 Xenia Consulting. All Rights Reserved.