Email Marketing Increase impact of your email marketing campaigns Consistent reach-outs with relevant messaging help influence decision making for your prospects. With our email marketing campaign services, we ensure that you are able to communicate well with your target audience What we do Whether it is campaigns for awareness, lead generation, or for sustained engagement with prospects, Xenia’s email marketing campaign services make it easy for you. At Xenia, we manage end-to-end email marketing campaign for your business, enabling you to achieve your business objectives. We track and monitor to the last level of detail so that you know what is delivering you the results. What do you need to do at your website, so that you can convert your website to a lead generation engine? Receive these powerful tips at your mail. Find out now! Download Now Here is what our Email Marketing services will help you do Improved Branding and Visibility Some text should be here... adds Increased Response Rates Some text should be here... adds Improved Branding and visibility Some text should be here... adds Testimonials VP Sales, at a leading Services companyMost of our email campaigns used to reach in spam boxes and our delivery rate was very poor. By whitelisting and using a variety of tactics, Xenia team helped us improve our performance across email campaigns Read MoreCEO, of a leading ITeS companyOur results from email campaigns that we run in the past were very minimal. Xenia team helped us put a detailed email marketing plan, across target segments and this helped in increasing conversions significantly Read More FAQ's What is an email campaign and how should a business go about it? Email marketing campaign is very popular among business’es as they are a very cost-effective alternative to reach your target market. Organizations use email campaigns for a variety of reasons, to generate leads, to create awareness, to fix meetings ahead of events, to notify about some events (for e.g. a webinar). All you need to run an effective email marketing campaign is email addresses of your potential prospects and an efficient Electronic Direct Mailing (EDM) tool Which is the best email campaign service for a small business? There are several agencies that will offer you services to manage your ongoing email marketing campaigns, and there are several Email marketing tools as well as marketing automation tools that are available in the market today to facilitate you sending bulk email campaigns. Some of the more popular ones include Mailchimp, SendGrid, Mailer-lite, iContact, Vertical Response, Constant Contact and Drip. Each one has its own advantages and unique features. They come with their own pricing structures. So, depending on your requirements, you can go ahead and select the service that you feel comfortable with. Can anyone run an opt-in email campaign? Worth the effort? Tips? Yes, Absolutely, anyone can run an opt-in campaign. You need to have a clear strategy for building your opt-in lists. Let’s realize that people have a lot of options, so what is it that you are going to use to lure them to opt-in to your list?. Once your list starts growing, you can decide to engage often with the list and serve them content that they will prefer to consume. When you have opt-in campaigns, your open rates, click rates as well as response rates are a lot better as these subscribers are actually waiting to hear from you and receive your content. What metrics should I use to track an email campaign? The first metric you should track is bounce rate. If you have a bounce rate, you will start running into problems with your email marketing tools as most SMTP providers will not tolerate a high bounce rate. Bounces can be hard bounces as well as soft bounces. Hard bounce typically means that the email address does not exist at the server at all. A soft bounce could mean that the email ID is temporarily not available. It may be down or the mailbox may be full. The other metrics, which are important to track include open rate, click rate and response rate. If you are getting a >10% open rate, then you are within the average open rates for campaigns. As said earlier, with opt-in lists, your open rates can be significantly higher. How do I know if an email campaign is successful? Email campaigns have multiple objectives, typically building awareness and generating leads. The number of responses that you receive from the campaign can be directly measured as the number of leads/inquiries that you have received from the email marketing campaign. If your objectives were to create awareness, then some of the metrics that you could track could include clicks/views of the landing page or views to the website link provided in the email. Set clear objectives ahead of the campaign, so that you know whether you were successful or not. As you start developing multiple campaigns, you will improve on these metrics, as you will be able to understand what works and what does not. What are the best tactics to ensure a successful Email Campaign? All email campaigns are targeted at individuals. So if you want a positive outcome, make sure that you are able to personalize the emails to the extent possible. People hate receiving mails from unknown people, so to the extent possible, try and build references before you get to the main topic of your email. Some people use HTML email templates and some use text mailers. Depending on the objectives and the target audience you are trying to reach, your performance will vary. Nowadays, people also use a lot of responsive email templates. This means that these mails will render well and are optimized for desktops as well as for mobile platforms. With so much functionality available on the phone, it is common for a lot of people to access their mails on the mobile platform. How should one ensure higher email campaign open rate Having clean lists ensures that you bounce rate is lower. Personalization of emails ensures that open rates and response rates are better. Interesting and curiosity generating subject lines work very well in ensuring that there is better campaign open rate. How should you go about designing HTML email campaigns Several email marketing tools offer you the option of using interactive and pleasing HTML email templates for email campaigns. It is easy for you to use one of these templates and use that for sending out campaigns. Alternatively it is also possible to custom-design a HTML email template from scratch and then import that into an EDM tool to be sent out as an email marketing campaign.