Digital Marketing Our Core Values that Set Us on the Journey to Success January 20, 2023 By:Atul Dhakappa no comments In 1943, when Johnson & Johnson’s CEO put its founding values to paper (popularly referred to as the Credo), corporate value statements were a novelty. Eight decades later, it’s common for most companies to define their core values. In fact, a study by the MIT Sloan School of Management found that more than 80% companies have published an official set… Read More
Digital Marketing Top 12 Posts Of 2021 To Take The Lead In Your Digital Marketing Strategy December 24, 2021 By:Abhijeet V no comments Each passing year highlights the changes that occur in the course of technological advancement and strategy changes. Some trends set a precedent and trigger major changes while some remain as popular marketing gimmicks that just create a buzz for a while. We have been carefully creating blogs that address the subjects of digital marketing to help businesses stay ahead in… Read More
Digital Marketing 10 Tips on Online Reputation Management October 22, 2021 By:Akriti Shrivastava no comments Previously the PR and reputation management was reserved for celebrities and big brands, but not anymore. Internet and the power of the online voice have changed this sphere in the long run. Brand management is now a job for businesses of all sizes and shapes, as one bad review or poorly managed press piece can have a significant influence on… Read More
Digital Marketing Step-By-Step Guide to Create a Digital Marketing Budget May 24, 2021 By:Anamika Panse no comments Digital Marketing has proven to be one of the most effective marketing strategies. Email marketing, social media marketing, content marketing, and SEO are all tried and true methods for achieving business success. Many business owners are also unsure about investing in digital marketing. Let's look at why a business should set aside money for digital marketing Costs. Why do I… Read More
Digital Marketing What are the Benefits of Schema Markup in B2B ? May 5, 2021 By:Sarang More no comments Today, the website of a company is the identity of its brand of any company. We are very much familiar with rapid result information feedback, and it also helps verify any company or business. So far, what does it mean? Well, if the website is not on the first page of the search engines (SERP), your customers will find out… Read More
Digital Marketing Ensuring Business Continuity Amid the Covid-19 Outbreak April 9, 2020 By:Atul Dhakappa no comments We are clearly in a period that most have never seen before. The coronavirus outbreak is first and foremost a human tragedy, affecting hundreds of thousands of people around the globe. This time of unprecedented uncertainty, all of us are concerned about the safety and well-being of our families, colleagues, customers, partners, and friends. On the other side, the pandemic… Read More
Digital Marketing Marketing Strategy The Power of Call to Action February 26, 2020 By:Atul Dhakappa one comment Websites have evolved dramatically over the past years, tailored to match the expectations of your target audience, optimized to create maximum impact. Now that you have made an impact with your content, it’s essential to drive the audience in the right direction. Almost like prompting them to make the next move. This can be your first attempt to create a… Read More
Digital Marketing Marketing Operations Our Top 19 Blog Posts in 2019 January 6, 2020 By:Atul Dhakappa no comments During 2019, we had over 70+ blog posts and in those, we have covered a lot of Digital Marketing aspects. Like SEO, Increase Conversion Rates, Website User Engagement, Social Media, Paid Advertising, Digital marketing analytics, Social Media Scheduling Tools The list is really long. Sharing the top 19 blog posts in 2019. Let’s get started. The 11 most important SEO… Read More
Digital Marketing Marketing Strategy 2020 Marketing Trends and Predictions December 20, 2019 By:Atul Dhakappa no comments New Year is right around the corner... From a marketing standpoint, are you excited to know where we are heading into in 2020? Technology is evolving every day at a rapid pace. With the advancements in technology, customer expectations are also increasing. Marketing focuses on developing a healthy relationship with customers and satisfying their needs. As a marketer, it is… Read More
Digital Marketing How can Startups create an effective digital marketing strategy? October 3, 2019 By:Atul Dhakappa no comments Starting your own business is never an easy task and takes a lot of your efforts. While many start-up owners include marketing strategies in their business plan, many still believe in taking that step a little later. Although, pretty much every company develops its marketing strategies at some point in their tenure, earlier the better. Start-ups don’t succeed just based… Read More