Category Archives

Best Email Marketing Subject lines to Increase Your Open Rate

Effective email subject line is among the most crucial aspects of email marketing. Is your subject line catchy enough for the recipient to click on, or is it not? Answer to this question defines the fate of your efforts in most cases. Surveys suggest that about 50% of marketers believe changing subject lines might optimize their email’s performance. It is…

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Email Campaigns to generate Inbound leads that Work

When it comes to marketing to generate Inbound leads what better medium can there be to help target audience make an informed decision, but email marketing? Email is still one of the best channels for driving marketing ROI. Those who have managed to turn email marketing into a successful inbound channel, however, see better results. Inbound email marketing seeks to build…

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9 To-Dos to Ensure Success in your Email Marketing Program

Speaking about email marketing program, did you know 86% of consumers would like to receive promotional emails from companies they do business with. Well, at least monthly for sure. But I was surprised with the statistics, when it said over 15% like to get them daily. (Source: HubSpot) Of course i am talking about relevant email messages, which add value…

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Watching your analytics in email marketing

In this post, we talk more about watching your analytics in email marketing . It is very important that you keep analyzing the right parameters, so that you can keep improving your performance and do better with every campaign. In an earlier post, you would remember that we talked about how, as a marketer, you can get started with setting up…

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Using email marketing as a dialogue

In an earlier post, we talked about how, as a marketer, you can get started with setting up successful email marketing campaigns. We also talked about how you need to get your lists ready before you launch into your campaigns. Setting up your email marketing infrastructure was next on the agenda and we talked through whitelisting techniques, email service providers…

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Setting up your email marketing infrastructure

Email marketing campaigns are a very popular way to reach your potential prospects and it is one of the inexpensive ways as well. In the first post, we talked about how, as a marketer, you can get started with setting up successful email marketing campaigns. We also talked about how you need to get your lists ready before you launch…

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Getting started with successful email marketing campaigns

Successful Email marketing campaigns are a very popular way to reach your potential prospects and it is one of the inexpensive ways as well. Broadly you can define email marketing campaign as a series of emails a business uses to communicate with current and potential customers. Successful email marketing campaigns are used to initially create awareness and curiosity about the…

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6 easy steps to start using email marketing like a Pro

Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy to achieve your marketing objectives. So let's go and start using email marketing like a Pro Keep the design simple and…

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12 killer tips to get your email marketing programs to deliver

It is very common to hear that content is king. But as I mentioned in one of my earlier blogs Now that you have developed Content, what next – all you need to know, once you have developed content, it is very important that you get it in front of your target audience so as to start influencing their buying…

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A 10-point email marketing campaign checklist to ensure success

Way too often, marketers, under pressure from their seniors, CEOs launch into email marketing campaigns even when they do not have all elements of the email marketing campaign figured out. The result most often is sub optimal results. It is always helpful to start with a written plan, that communicates the various pieces of the campaign and clearly sets expectations.…

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