In today's days and age, a comprehensive list of email subscribers is a remarkably effective tool for business promotion. If used to the appropriate potential can generate an immense amount of business for any organization. Furthermore, regularly communicating necessary information lets you engage with your subscriber base with fruitful business outcomes. So, how can you stay in contact with your…
Email marketing is one of the most effective ways for B2B businesses to reach directly. You are sending something directly into each inbox of person, where they will see it! Even if they do not open it, they will still see the subject line and your company's name each time you send an email, so you always communicate directly with…
Effective email subject line is among the most crucial aspects of email marketing. Is your subject line catchy enough for the recipient to click on, or is it not? Answer to this question defines the fate of your efforts in most cases. Surveys suggest that about 50% of marketers believe changing subject lines might optimize their email’s performance. It is…
When it comes to marketing to generate Inbound leads what better medium can there be to help target audience make an informed decision, but email marketing? Email is still one of the best channels for driving marketing ROI. Those who have managed to turn email marketing into a successful inbound channel, however, see better results. Inbound email marketing seeks to build…
Speaking about email marketing program, did you know 86% of consumers would like to receive promotional emails from companies they do business with. Well, at least monthly for sure. But I was surprised with the statistics, when it said over 15% like to get them daily. (Source: HubSpot) Of course i am talking about relevant email messages, which add value…
In this post, we talk more about watching your analytics in email marketing . It is very important that you keep analyzing the right parameters, so that you can keep improving your performance and do better with every campaign. In an earlier post, you would remember that we talked about how, as a marketer, you can get started with setting up…
In an earlier post, we talked about how, as a marketer, you can get started with setting up successful email marketing campaigns. We also talked about how you need to get your lists ready before you launch into your campaigns. Setting up your email marketing infrastructure was next on the agenda and we talked through whitelisting techniques, email service providers…
Email marketing campaigns are a very popular way to reach your potential prospects and it is one of the inexpensive ways as well. In the first post, we talked about how, as a marketer, you can get started with setting up successful email marketing campaigns. We also talked about how you need to get your lists ready before you launch…
Successful Email marketing campaigns are a very popular way to reach your potential prospects and it is one of the inexpensive ways as well. Broadly you can define email marketing campaign as a series of emails a business uses to communicate with current and potential customers. Successful email marketing campaigns are used to initially create awareness and curiosity about the…
Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy to achieve your marketing objectives. So let's go and start using email marketing like a Pro Keep the design simple and…
Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you. We do this by generating meaningful and relevant content and then driving it effectively to influence your prospects, using a mix of social and digital channels.
