Speaking about email marketing program, did you know 86% of consumers would like to receive promotional emails from companies they do business with. Well, at least monthly for sure. But I was surprised with the statistics, when it said over…
In this post, we talk more about watching your analytics in email marketing . It is very important that you keep analyzing the right parameters, so that you can keep improving your performance and do better with every campaign. In an…
In an earlier post, we talked about how, as a marketer, you can get started with setting up successful email marketing campaigns. We also talked about how you need to get your lists ready before you launch into your campaigns….
Email marketing campaigns are a very popular way to reach your potential prospects and it is one of the inexpensive ways as well. In the first post, we talked about how, as a marketer, you can get started with setting…
Getting started with successful email marketing campaigns
December 4, 2017Successful Email marketing campaigns are a very popular way to reach your potential prospects and it is one of the inexpensive ways as well. Broadly you can define email marketing campaign as a series of emails a business uses to…
Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy…
It is very common to hear that content is king. But as I mentioned in one of my earlier blogs Now that you have developed Content, what next – all you need to know, once you have developed content, it…
Way too often, marketers, under pressure from their seniors, CEOs launch into email marketing campaigns even when they do not have all elements of the email marketing campaign figured out. The result most often is sub optimal results. It is…
People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise…
Email marketing continues to be one of the most popular and cost-effective means used by organizations, the world over to reach their potential prospects. With this post, we talk about a 7 point email marketing cheat sheet to quickly improve…
Get organized with your lists to expand your reach by over 5 times
November 27, 2015Email marketing is one of the most popular mechanisms used by marketers worldwide. For the strategy to be successful, you need relevant email ids of the right contact persons in the companies that you are targeting. What can you do…
