Effective email subject line is among the most crucial aspects of email marketing. Is your subject line catchy enough for the recipient to click on, or is it not? Answer to this question defines the fate of your efforts in…
When it comes to marketing to generate Inbound leads what better medium can there be to help target audience make an informed decision, but email marketing? Email is still one of the best channels for driving marketing ROI. Those who…
9 To-Dos to Ensure Success in your Email Marketing Program
January 11, 2018Speaking about email marketing program, did you know 86% of consumers would like to receive promotional emails from companies they do business with. Well, at least monthly for sure. But I was surprised with the statistics, when it said over…
In this post, we talk more about watching your analytics in email marketing . It is very important that you keep analyzing the right parameters, so that you can keep improving your performance and do better with every campaign. In an…
In an earlier post, we talked about how, as a marketer, you can get started with setting up successful email marketing campaigns. We also talked about how you need to get your lists ready before you launch into your campaigns….
Email marketing campaigns are a very popular way to reach your potential prospects and it is one of the inexpensive ways as well. In the first post, we talked about how, as a marketer, you can get started with setting…
Getting started with successful email marketing campaigns
December 4, 2017Successful Email marketing campaigns are a very popular way to reach your potential prospects and it is one of the inexpensive ways as well. Broadly you can define email marketing campaign as a series of emails a business uses to…
Email marketing continues to be one of the most popular and cost-effective marketing mechanisms to engage, reach, nurture and influence your target audience. Here are some insights for you to consider as you use email marketing as an effective strategy…
It is very common to hear that content is king. But as I mentioned in one of my earlier blogs Now that you have developed Content, what next – all you need to know, once you have developed content, it…
Way too often, marketers, under pressure from their seniors, CEOs launch into email marketing campaigns even when they do not have all elements of the email marketing campaign figured out. The result most often is sub optimal results. It is…
People will tell you that email campaigns will give you a 10-15% open rate and a 2-5% click rate. This is considered to be good by most standards. While this looks closer to the industry standard, did you ever realise…
