Competition Analysis

Evaluate competition strategies in order to finalize
your core strategy and messaging

A thorough high-level competitive analysis is critical for online success. The goal of a competitor analysis is to understand your competitors' strengths and weaknesses in comparison to your own, as well as to identify a market gap.

Competitor Website's Health Check

What We Will Be Doing?

Competition analysis in terms of Backlinks
Referring domains analysis
Keywords analysis

What We Will Come to Know?

No of backlinks
Quality of backlinks
Referring domains
Score of referring domain
Keywords driving traffic
Branded & non-branded keywords

How are We Going to Use This Data? Competition analysis will allow us to make recommendations on how to obtain backlinks from referring domains with high authority scores, as well as what keywords to target.

Competitor Social & Content Check

What We Will Be Doing?

Analyse content, assets, resource ideas
Analyse social channels

What We Will Come to Know?

Types of content assets
Trust, credibility – Testimonials, case studies, PR’s, etc.
Must have resources – Blogs, ebooks, whitepapers, etc.
Channels competitors are using
Their visibility / popularity across different channels
Frequency of postings

How Are We Going to Use This Data? Competition analysis will allow us to make recommendations on which channels we should establish a presence on and what types of content assets we should create.