Are you wondering How do I use SEO for my business? OR Why SEO is important for business? You are at the right place. With this post, we aim to answer these questions for you besides giving you several more things to think about.
What exactly is SEO, Why SEO is important for business? and how do you use it for your business to drive the best results?
SEO or search engine optimization is a search term marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO services include both the technical and creative elements required to improve rankings across search engines, drive traffic, and increase awareness among the search engines. There are several aspects to SEO, from the words (or keywords) on your page to the way other sites link to your pages on the web. Sometimes SEO services is simply a matter of making sure your web pages are structured in a way that the search engines understand.
Your website is essentially a bunch of web pages that are grouped together. With every page, you have an opportunity to rank for specific keywords that you are targeting for that page. The more pages you have, the more opportunities you have to rank these pages in front of the search engines.
As a business, can I do SEO Optimization for my website myself?
The world of SEO is complex, but with a little bit of effort, most people can easily understand the basics enough so that any vendor cannot take you for a ride. I hear this question often How do I use SEO for my business? Education related to SEO is widely available on the web, including in posts like this. Combine this with a little practice and you are well on your way to becoming a guru.
Most business’s do not have the time to do these set of activities that are required to be done for managing SEO and they tend to rely on agencies to get this done for them. Firms that practice SEO can vary; some have a highly specialized focus, while others take a broader and more general approach. It is important to not get swayed by false promises of agencies about getting to the first page of Google. Nobody can assure you of a ranking on the first page of google.
Of course, based on experience and knowledge, one can make a fair judgement of how much time, it may take for you to land on the 1st page of a Google search, but there is no definitive algorithm. So, if anyone is giving you a commitment, be aware of this fact.
What are the different types of SEO Services?
In a nutshell there are two types of SEO Services
Organic results are the results that appear in search engines, for free, based on an algorithm (Panda, Penguin, and Hummingbird). If you search using a set of keywords or keyword phrases, then what the search engine delivers you back is search results, which are organic.
Organic searches are governed by the on-page SEO definitions (the definitions that you have made for each of the web pages and by making it very simple for Google bots to understand what is on the page) as well as the off-page SEO mechanisms (These could include your backlinks and other inbound links from authoritative websites)
Paid — or inorganic — search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines (google, yahoo, bing etc).
This is also called search engine marketing or more popularly called as Pay Per Click Advertising (PPC Advertising). This works on a PPC algorithm, which serves your ad based on your bid value for specific keywords, for which you would like to display the ad for.
How do you know whether you are using the right number of SEO keywords on a page?
Unfortunately, one can’t give you an exact count on the “right” number of SEO keywords that must be used on a page, mostly because that’s the wrong way to think about keyword optimization or web optimization. There’s no SEO keyword density you should be aiming for — in fact, using a SEO keyword too many times can result in penalization due to “keyword stuffing.”
Just keep the reader in mind, focus on delivering value, answering key questions with your content and only use keywords when you need to. You’ll find enough natural opportunities to include SEO keywords that you won’t even have to worry about reaching an arbitrary number.
Several tools like the Yoast SEO Premium plug-in allows optimizing every page/post for 3 keywords. So it is a decision that you can take and can include one primary and two secondary keywords in the post. Yoast also provides you a variety of suggestions in terms of making the content more SEO friendly. By complying to the Yoast SEO checklist, you can ensure that your content is being optimized for on-page SEO.
What’s the difference between internal and inbound links?
Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO. Internal links – An internal link is a URL link that you place on your website to point to another web-page of yours. An internal link is not to be confused with an external link, which is a link on your website that points to another website. Internal links help in increasing the level of engagement with a visitor by serving him similar and related content.
An inbound link is when an external website inserts a link on their website pointing to your website. An inbound link is also sometimes referred to as an external link or back-link. When you do guest posts or when you post on other sites, you are able to generate some high quality inbound links. All inbound links are not considered of the same value. If you get inbound links from authoritative sites, then it is possible to start jumping rankings quickly.
So, what are the advantages of SEO Services for your business?
- Improved Recognition & Visibility – You can improve your website’s visibility in the search engines
- Improved Credibility – Many people try to avoid ads as much as possible because of biases and general distrust. Conversely, there is a higher chance for people to click on results displayed in organic search.
- Website traffic – Using SEO services will give a considerable amount of traffic to your website. The higher the traffic, and higher the engagement, there is a good chance that several of these people will convert to leads for your business.
- Cost efficient – Receiving traffic from organic searches, essentially, does not have any cost. It does require ongoing effort, but once you start getting ranked for specific keywords, then you will start getting increased traffic at your website.
- Improved ROI – Being in organic search results can provide significant improvements in your return on investments (ROI) when compared to the old and traditional forms of paid advertisements, even more so than PPC
I hope that you got a fair idea about How do I use SEO for my business? OR Why SEO is important for business. It is never late to get started and focus efforts on converting your website into a steady lead generation engine. Read more about Ways to generate leads using SEO
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing