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Social Media Marketing
Right from setting up profiles to managing ongoing content promotions, we do it end to end in social media marketing. Our analytics help you consistently improve your performance metrics
What we do
Xenia provides end to end services in social media marketing, right from creating the right social profiles & infrastructure, planning content promotions in line with your branding strategy and monitoring key metrics regularly to improve performance metrics.
We help you create strong social presence for your business by creating and promoting the brand stories which engage with your target audience.
Here is what our social media marketing services will help you do.
Increase brand awareness through social media presence
Effective reach to your potential target audience
Increased traffic to your digital properties
Improved ROI in your marketing programs
Consistent presence across LinkedIn and Facebook helped us connect better with our potential target audience and helped accelerate the sales process.
Head of Marketing at a eLearning company
A social media marketing strategy is a summary of everything planned by a social media marketing agency to achieve results on social media.
Create a loyal fanbase: Does your brand promote user-generated content?
Do your followers react positively without any initiation? Getting to this point
takes time and effort with creating a positive brand persona on social.
Increase brand awareness –
When you are marketing through social media you should focus on meaningful content and a strong brand personality through your social channels.
Keep a watch on competitors – Always keep a watch on what are your competitors are doing, that seems to be working? What strategies are they using to drive engagement or sales?
Research Your Social media audience –
For running best social media marketing campaigns understanding your audience is necessary to learn things like who buys your products, what age group is the toughest to sell to and what income level makes up the most of your returning customers?
As for social media, it’s just as critical to know your audience.
Facebook’s most popular demographics include:
Women users (89%)
18-29 year olds (88%)
Urban- and rural-located users (81% each)
Important metrics analysis –
Engagement metrics paint a better picture to check if your social media campaign ideas have worked or not. The metrics you should keep track on are –
Create engaging social media content –
creating content that fits to your brand’s identity. This means you should avoid things like reaching out to your unpopular demographics without a complete strategy in place.
Videos, gifs are the best ways to get more engagements to your product.
In a mobile-first culture, video is consumed the highest.
In 2017 90% of all content shared by users on social media is video. The biggest challenge is how you can capture your audience’s attention in the first 3 seconds.
Ephemeral content (Content lasting for a very short time) –
Snapchat, Instagram, and Facebook stories have led to the popularity of ephemeral content. Most ephemeral content is shared for up to 24 hours and then disappears forever. Brands are now creating content for their social channels
Video Video Video …
A digital marketing agency would create social media campaigns which include videos with high quality content, engaging stories and social media campaign ideas that could tap your targeted audience as well as create new audience. They would also make animated videos as a part of their social media marketing strategy for grabbing attention, engagement and awareness.
Social PPC (Pay Per Click) is a form of paid digital marketing, but solely for placement on Social Media platforms.
These ads can be targeted to groups of users based on demographics, interest in topics, or other data gathered by the platform.
Typically, these ads will appear in users “feed” or “timeline”
Following are the most trending Social media marketing tools available –
Hootsuite – Hootsuite is a simple but powerful tool for the average social media marketer. You can use Hootsuite to schedule posts in advance on number of different social platforms and measure analytics to understand how your content is performing.
BuzzSumo – This is one of the best Social Media Marketing tool for discovering new, fresh, or popular content on the web. With it, you can plug in a topic or a selection of keywords and find a breakdown of some of the most popular trending posts in those categories, as well as a list of influencers who are sharing that content.
The best thing about social media marketing is that you can reach to your targeted audience and you can be engaged with them and can respond them quickly.
- A strong social media presence builds brand loyalty.
- You can directly find potential customers who don’t know your brand.
- Social media marketing establishes you as an authority
- Social media campaigns helps you understand your audience.
- Social media platforms can help you get noticed at events, and generate media coverage.
One of the first things to establish in marketing is who exactly you’re marketing to. Social media marketing makes it super easy to see who exactly your consumer base is.
Social media outreach, A well execution of social media marketing plan can generate quality leads and demand.
Media outreach also gives consumers the opportunity to ask questions that you can promptly answer.
Increase in your social media traffic happens when you engage and build relationships on each social media marketing network –
Some key points to get your social media traffic rolling are –
- Grab your audience with visuals
- Research competitors and add product relevant posts
- Keep your audience engaged with fresh content and new stories and optimize it on each social media network.
- Go live through your social accounts with product reviews and engaging content.
- Have contest, polls like activities with amazing prizes at least once a month.
- Search trending relevant hashtags for more social media penetration.
Social Media is ruling the marketing world today. And social media marketing in India has grown to endless boundaries.
some of the ways social media marketing can be beneficial for your business –
- Increased Brand Recognition
- Improved brand loyalty.
- Increased Inbound Traffic
- Decreased Marketing Costs
- Higher conversion rates
The longer you wait, the more you have to lose. Social media marketing, when done right, can lead to more customers, more traffic, and more conversions.
One can take advantage of the low-cost advertising features offered by the best social media networks to promote content and special offers for getting reach, engagements of in market audience.
Social media marketing in India is cheaper than traditional advertising, so you don’t have to spend a lot of money to reach more people, increase your audience, and grow your business through various cost-effective advertising features provided by the various social media platforms.