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What customers will demand from new-age Media & PR agencies

Traditionally, businesses go to Media & PR agencies to manage press relations, so that they get the coverage that they seek for their products/brands. Most of these agencies maintain good relationships with local and relevant media and have their own specialties in terms of industries that they are comfortable to cover (based on the media and trade publications that they…

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How can writing articles help in your business development initiatives?

Most organizations do not spend enough time, making their presence felt through media, for various reasons. The most common one being, it is too expensive to engage with a PR/media agency. How can writing articles help in your business development initiatives? However engaging with media, which has the right reach to your target market has significant advantages. Thought Leadership Presence in…

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