The power of Facebook is already known now. It is one of the largest social media networks and an excellent platform for ads. If you have an eCommerce business, you have to work out a properly targeted strategy to advertise on Facebook and leverage its power. With over a billion users, Facebook ads are a great way to boost e-commerce.
This post will talk about the top 10 secrets for running facebook ads for e-commerce website
Use multi-product ads
Using this type of ad is an effective way to showcase many products at the same time on Facebook. It can help augment conversions mainly because if potential customers see more products, chances of them clicking on the ad is higher. Such an ad can also be used to showcase the various features of a product. These are a great way to start exploring Facebook ads for eCommerce.
Use conversion tracking pixel
You may already know that a Conversion Tracking Pixel is a code used for tracking the behavior of those who visit your site. By placing it on the checkout page, you can receive data related to the actions taken by customers after clicking your ads. This will help you measure your ROI more accurately. However, you need to take this step much before you actually run your campaign. This way, there will be enough time for Facebook to learn more about the people who are converting.
Focus on retargeting campaigns
It is common in the eCommerce business for people to add products in their car and then leave the cart without actually purchasing the products. Interestingly, while 72% of online shoppers abandon their carts, only 8% of these will come back. The people who left are people who have expressed an interest in the product and hence they are the ones who have to be retargeted. You need to invest time and money on people who are already interested in what you are selling. Retargeting campaigns can be run along with offers like coupons, discounts etc.
Boost a past post
If you are creating a new advertising campaign and are skeptical about its success, you have another way of advertising. You can instead opt to boost an existing post. You can use this method to boost an advertisement that has already proven to be effective in the past. This way, you can minimize the risks that you are running. With this feature, you can choose to promote your product to those who have already liked your page or to a new audience. The good thing here is that there is almost guaranteed chance of results because the post has a track record of success in the past.
Opt for video advertisements
If you are planning to use Facebook ads, you need to know that Facebook gives priority to video content. This means your ad is more likely to find a place in the feed of the right people if you use video. We all know that videos can often be much more engaging and statistics show that most Facebook users end up watching videos on the platform daily. However, if you decide to use video ads, you have to ensure that they are in the right format too. They need to showcase your products in action or portray its best features. You have to be a creative if you want maximum impact.
Enhance your brand identity
Including branding into your social content is a great way to improve your brand identity. You can use posts that show the audience what your brand is all about. You can ensure that your ad content shows your brand advocacy and message. It will also be an effective way for people to make a connection with your brand.
Give a good discount
While discounts are an essential step in any form of ads, on Facebook it is all the more effective. With discounts even people who may not actually want to buy the product may end up buying it. You need to put out advertisements that highlight the discount offer specifically. You can use the Offers feature on Facebook ads to minimize the gap which exists between the discount offer and the actual sale where you can lose customers.
Put up posts not directly related to selling
While you are looking at selling your products through your ads, not all your ads need to be about selling. People get so many ads online that they often get turned off and may not want to look at more ads. Instead you can use a creative post to promote some other thing related to your business. It could be an event for your business. For instance, if you are selling clothes and accessories, you can have a garage sale and an ad for that. Try to be as creative as possible when it comes to this kind of ad.
Create referral programs
Facebook Ads are a great way to encourage customers to make repeat purchases. But did you know that they can also encourage customers to convert their friends into customers. You can give your existing customers a discount in exchange for a referral or a video review of your product. It works great.
Create a contest
Facebook contests are very effective in driving sales. Who doesn’t like winning stuff? Just ensure that you follow Facebook’s rules for contests so that you do not get banned from future opportunities.
The above mentioned tips are a useful way to run Facebook Ads for e-commerce websites. If you need some help there, you can connect with experts who provide social media marketing services and can guide you through the process to ensure that you make the most of Facebook ads to boost your business.
Atul is Founder & CEO at Xenia Consulting. He has over 22 years of experience in marketing, across corporates as well as SME,start-ups. Over the last 5 years, he has gained significant expertise and has helped several companies drive growth leveraging digital marketing