Website Performance Audit: 10 Reasons Why B2B Companies Need To Do This

website performance audit reasons why companies need to do this

What is a website performance audit for B2B companies?

Website Performance audit is a technique for improving the efficiency and quantity of search engine traffic to a website or a web page. Instead of direct or paid traffic, SEO should be focused on unpaid. Unpaid traffic can come from image searches, video searches, academic searches, news searches, and industry-specific vertical search engines, among other items.

SEO considers how search engines operate, the computer-programmed algorithms that govern search engine behavior, and the search engines are favored by their targeted audience as an Internet marketing strategy. A website performance audit is done because when a website ranks higher on the search engine results list, it will attract more traffic from the search engine (SERP).

Why we must do website performance audit: –

1. Algorithms update consistently

Google algorithms are complex code to fetch data from search index so they can deliver results in the best possible way in its search engine results pages. The search engine uses a mix of algorithms and various ranking criteria to produce web pages ranked by relevance

2. 404 error

In 404 error, your grade is not affected, but it indirectly hurts your organic ranking. it might affect on site performance. We can make customize 404 messages to

3. Website optimization

Website performance audit helps you to check errors and issues that are founded in website links, slow speed, SSL certification, broken links, it gives vital insights into your website.

4. Keyword progress

Keyword progress is made on a regular basis so that we can track which keyword is ranking and accordingly optimizing keywords so that we can maintain the website ranking

5. Website analytics

When we check website performance analytics, we get an insight into our impressions, organic growth, the performance of our keywords, clicks, total no of visitors and our pages are performing, website traffic insights, and you get a lot of information

6. Crawlability

A Web crawler, also known as a spider or spider-bot and commonly abbreviated as a crawler, usually it is used for the purpose of Web indexing and is typically run by search engines.

Web crawling or spidering software is used by search engines and several other websites to update their web content or indexes of other website’s web content. Web crawlers save pages to be processed by a search engine, which indexes the pages so that users can find information more quickly.

7. Identification of competitor

Identify your competitor, which you already know in fact, you might have competitors, but they are out of your niche.

 For example,

a marketing agency in INDIA trying to rank for keywords like “best marketing agency in INDIA” would be competing with other agencies for first page results.

But if that marketing agency were also trying to rank a helpful how-to blog, they would be competing with publishing giants like Moz and ECONSULTANCY

8. Content strategies

Building effective content strategies can help a website to achieve the desired target of website performance growth, and it also improves audit and helps to rank your pages

9. Redesigning

Sometimes redesigning your website can bring a positive change in your website performance, and eventually, you might get better leads

10.Size reduction of heavy pages

Reducing the size of your pages by removing unused scripts, plugins, optimizing images can help to lighten your website and improve the overall speed of your website.

Conclusion: –

When it comes to website performance audits, whether you have just started your online business or have been doing so for years, an SEO audit is necessary. By engaging in a Site Performance audit sooner rather than later, you will start fixing your website’s problems right away, helping you see more positive results sooner.

How to generate report steps

    1. Go to (https://web.dev/measure/)
    2. Login with Google credentials
    3. Put site URL in box then run the audit
    4. And you can see the report and take actions accordingly

 

About Sujay Patil

Sujay is an Digital Marketing Executive at Xenia Consulting. He skilled in SEO, Social Ads, Google Data Studio, Google Analytics & Email Marketing with a good marketing understanding

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