We are in the age of measurable marketing. You can use various mechanisms to propagate your content like email marketing, Online PR & Article submission, blog propagation, systematic back-link building strategy, PPC campaigns. For each, there will be various mechanisms available to analyze and track operations. It is important to Analyze performance of your marketing channels, so that you know what is working and what is not.
Also track your website rankings and search engine friendliness. It pays to be on the first page for identified search phrases. This can be achieved through systematic on-page and off-page SEO. Download our free guide on Some simple SEO tips to better your website rankings
For a more detailed walk-through, you can download our free ebook on Analyzing your marketing campaigns effectively
I hope this post gave you some ideas to Analyze performance of your marketing channels. With digital marketing, the best part is that you can analyze and track virtually everything. So make the best use of it and optimize the performance of your campaigns to meet your business objectives.
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