How to measure ROI from a white paper – some simple steps

Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred vehicle. This is so because the white paper aims to be an independent opinion about a specific issue or problem and refrains from doing direct sales/promotion of specific company or its products/services. But how to measure ROI from a white paper ?

It would seem a natural choice that a white paper needs to be a part of your marketing armoury. As with any other marketing initiatives, the question that you will be asked is How to measure ROI from a white paper ? Here are some simple steps that you could implement

  1. Offer it as a free download at your website as well as several other portals. The only requirement from the visitor is that he will need to fill in registration information. The number of downloads and the sources can give you some ideas about the success of the white paper campaign
  2. Make sure that your lead capture is not too exhaustive, that way you will ensure that the abandonment ratio at your website stays low and people continue to download the white paper that you have hosted
  3. Promote it in social media forums – Post about it on your linked IN updates, post it to relevant groups, tweet about its availability, post it your facebook fans.  Doing all this will require multiple abstracts that you can use for the same white paper. Each campaign you run can have independent abstracts, so that users continue to believe that they are being treated to fresh content.
  4. Mention about it in your blog posts, any articles that you have recently edited. If you are attending an event/webinar, make sure you promote it there. Links from your blog posts will also get to your download area.
  5. If the number of downloads is a direct measure, increase in your website hits (from the average) also would be a good indication of the success of the white paper

Any other ideas in terms of How to measure ROI from a white paper – please feel free to comment Top secrets to get your white paper to generate demand for you

Comments

  1. alhjgyikk

    If at first you don’t succeed, skydiving is not for you!

    Reply
  2. unicarf

    Great Community here. Keep up the good work people. Buy Backlinks

    Reply
  3. yestedax

    Im glad im able to join this wonderful community. Buy Backlinks

    Reply
  4. Aaron Crooked

    Magnificent goods from you, man. I’ve understand your stuff previous to and you’re just extremely excellent. I really like what you have acquired here, really like what you are saying and the way in which you say it. You make it entertaining and you still take care of to keep it sensible. I can not wait to read much more from you. This is actually a great site.

    Reply
  5. Chandra Gracia

    i tried adding your post to my digg account as i liked it,but seems someone has already submitted this to digg,hence i just voted it. i found it very interesting because of your perception on the subject.

    Reply
  6. Erich Aiello

    You really make it seem so easy with your presentation but I find this topic to be really something which I think I would never understand. It seems too complex and extremely broad for me. I am looking forward for your next post, I will try to get the hang of it!

    Reply

Post a Comment

Copyright © 2020 Xenia Consulting. All Rights Reserved.