Among the various marketing artifacts that can be utilized by organizations, the white paper has gained considerably as a preferred vehicle. This is so because the white paper aims to be an independent opinion about a specific issue or problem and refrains from doing direct sales/promotion of specific company or its products/services. But how to measure ROI from a white paper ?
It would seem a natural choice that a white paper needs to be a part of your marketing armoury. As with any other marketing initiatives, the question that you will be asked is How to measure ROI from a white paper ? Here are some simple steps that you could implement
Any other ideas in terms of How to measure ROI from a white paper – please feel free to comment Top secrets to get your white paper to generate demand for you
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Xenia Consulting is a professional digital marketing agency in Pune that leverages inbound marketing to deliver business leads for you. We do this by generating meaningful and relevant content and then driving it effectively to influence your prospects, using a mix of social and digital channels.